Marketing strategist for brilliant but undervalued (for now) women
Ready to go beyond unpredictable referrals, scattered action, and “I’ll think about it” leads?
Let’s implement the right systemised approach to keep marketing your services as the no-brainer next step, so you can regain hours, headspace, and control while working with more perfect-fit clients
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Your business is doing well, but most new clients come from sporadic and unpredictable word-of-mouth referrals. Now, you want to get in control of your lead generation
Your marketing doesn’t feel worth the time, energy, or money you’re spending on it. You want more of the right leads and opportunities, not random likes on social media
You tell yourself you do have a marketing strategy, but it’s like lots of moving pieces tied together with sellotape. So, you range from trying to be everywhere to disappearing or posting for the sake of posting. But you know you’d free up so much time and headspace if you were crystal-clear on what to lead with in your marketing and on what channels, all broken down into repeatable actions
You’re wasting hours on discovery calls, proposals, or endless touchpoints with prospects who tell you “I’ll think about it” and “We haven’t got the budget” or ghost you, even though you know you could help them. Instead, you want them to understand this before they even speak to you
So, you often settle for low-vibe clients or work that doesn’t excite you, which only makes you feel even more undervalued. Now, you’re itching to go from the best-kept secret in your niche to the only option for your perfect-fit clients (and to move like her, too)
You offer the perfect services for your ideal clients. But they struggle to see that from the outside
The actual problem?
Your current messaging isn’t articulating the full value of your services or positioning them as the no-brainer next step for new perfect-fit clients, and you haven’t got the right systemised approach to keep marketing them consistently and with conviction in a way that brings you enough ready-to-buy leads.
And that’s so common: when we’re too close to our business, it’s hard to read the label from inside the jar.
In fact, I bet you’ve already tried some temporary patches too, like asking AI or following the conflicting advice of online gurus.
Now, it’s time to change it for good (and for more women founders to show up and feel like the authority they already are behind the scenes—unapologetically)
Messaging, marketing strategy & mentorship services to become THE ONE for your perfect-fit clients
I don’t do one-size-fits-all solutions, and I most definitely don’t push the same tactics for everyone. My marketing strategies and plans of action are always based on your unique situation, challenges, and goals, and I follow my proprietary Intentional Authority Method, involving crystal-clear and magnetic messaging, strategy and structure, and implementation with conviction
Recalibrate – 1:1 session & a week of support
Clarify and upgrade your messaging, and always know exactly what to lead with in your marketing to keep positioning your services as the only option
Investment: £444
The Intentional Authority – 90-day strategy & mentorship programme
Let’s implement the right systemised approach to keep marketing your services as the no-brainer next step, so you can regain hours, headspace, and control while working with more perfect-fit clients
Investment: 3 x £950 instalments
The One They Want – 6 months of 1:1 mentorship
Do you take action and ownership and fully believe that, with the right guidance, you’re capable of achieving exceptional results? Then, you and your business won’t be the same, 6 months from now
Investment: £5000 (payment plan available)
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“I love working with Giada! She wrote the sales page for my recent launch of my new course and I was delighted to make over £11,000 on the first launch in 7 days!
This was in huge part to her amazing way with words where she manages to bring out the value of your offer and convey it to your audience.”
Rosie Parsons, personal brand photographer
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“I was struggling to attract enough business, or the business that I was attracting wasn’t ready to invest in my high ticket offers. This made me question my journey, design skills and business offerings (despite always receiving an abundance of positive feedback after clients did work with me).
[When working with Giada] I experienced an immediate change in how I feel about my business. I feel confident knowing that my website copy reflects who I am, my mission, and how I serve dream clients perfectly. Everything that my dream clients could possibly ask, need, or feel is there.
Before investing in Giada, I would get ghosted more frequently. I now know that this was happening because my copy didn't pre-qualify people - leading everyone to get in touch. As you can imagine, this has saved me a lot of time as I now no longer have as many people to get back to. And when people do get in touch, they are more likely to say yes to working with me.
And honestly it doesn’t stop there: I know that now I don’t need to overthink my socials. I can sit down and plan my feeds using my brand messaging document and website copy to tell my story everywhere.
It’s scary to invest in someone else but teamwork really is key to getting where you long to be. Giada was my first business investment, and I wouldn’t have it any other way. If you’re thinking of working with her, do it!”
Shannon Kate Murray, High Flying Design
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“I know how valuable my services are to busy baby & parenting coaches, but my social media and online presence definitely didn't reflect that.
So, as soon as I could, I decided it was time to stop struggling on my own and actually get an outside perspective. Yes, there were definitely cheaper options, but none of them GOT me like she did with her messaging. And it was SO. WORTH. THE. INVESTMENT!
The final results absolutely blew me away. She completely changed how I think about my business. My messaging is super clear now, my new guide is absolutely amazing, and creating content has been so much easier. My relevant network is growing at quite a pace as well, with 32 new connections in just 7 days since I started using my new brand messaging, all from my ideal audience. I started getting my first organic enquiries on social media within the first month, and I got a client from my website for the first time less than a month after updating it with my new messaging.
Also, Giada is a dream to work with. She asks the right questions, gets right down to the root of your business and takes the time to really research your audience.
When I read my brand messaging guide from Giada for the first time, I felt like I needed to buy my own services! So, if you’re thinking of working with her… 100% recommended”
Rita Dyke, founder of Cabomba Content
Meet your marketing strategist & mentor for women founders
I’m Giada, Italian for Jade.
I have a background in an in-house marketing department (so, I value strategy over fluff, vanity metrics, or babe marketer gimmicks), and to be completely honest, when I started my business, I used to be “just another copywriter”.
So, I know how it feels to offer incredibly valuable services but have your ideal clients treat them as a “non-urgent nice-to-have” or choose the louder competitor instead.
But over the years, I’ve trained, invested, and upskilled to specialise in a messaging-first approach and marketing strategy for women founders and solopreneurs.
And I realised there was something else getting in our way, on top of the usual second-guessing and lack of clarity: the conditioning that we must always shrink, be everything for everyone, and downplay our value and skills.
So, I’ve been helping other women flip the finger at it, too. Here’s to clarifying and owning our brilliance while impacting more of the right clients
Some of the women and businesses that partnered with me:
FREE mini-masterclass for talented but under-recognised women
The ONE marketing shift to work with more of the high-ticket & perfect-fit clients who energise you (without “doing more” or continuing to rely on unpredictable word of mouth)
Make it in 30min to stop wasting hours on marketing that doesn’t feel worth it, and instead, start connecting with more of the clients who make you think “This is why I started my business”