Hi, I’m Giada! And I’ll tell you a secret…

For me

When I started out as a copywriter, my positioning and marketing were all over the place (like my 29 houseplants).

And even as I got clear on my target clients and grew my business, I was still showing up as “just another copywriter.” So, I often attracted clients who treated me as such. 

You know, the kinds who book a bunch of discovery calls with different people, look for the cheapest quote, and then ghost everyone else.

Or clients who’d enquire about services I had NEVER mentioned. 

And even though I used to get frustrated, I eventually had to admit… it was mostly my fault.

My old messaging failed to convey exactly what I did, who for, how it would benefit them, and what set me apart from everyone else (I also struggled to read the label from inside the jar).

So, why am I telling you this? Because I know demotivating it feels when you’re still seen and treated as “just another option.” I know how it impacts the day to day running of your business

For my clients

Even after niching down as a website copywriter for female entrepreneurs, I’d start with a brief. Like copywriters do, of course.

So, I used to expect my clients to fill it in objectively and tell me all about their messaging and brand story.

Then, I’d use them as a foundation to inform my additional research and plan their copy.

The problem with that? Well, most business owners aren’t clear on that to begin with.

And that’s by no fault of their own!

After all, my clients were incredible at what they did… but they were too close to their business to talk about it objectively. 

So, they’d fill in the brief with what THEY thought mattered (rather than what their audience cared about or needed to hear).

But as you now know: you can’t read the label from inside the jar.

And that meant that my old method wasn’t as effective as it could have been